Thursday, 14 April 2016

Online Journalism Content and Writing

Chosen websites to look at:

http://www.dailymail.co.uk/

And

http://factor-tech.com/

The Daily Mail is a British national daily newspaper which originally started off as a tabloid newspaper in 1896 and is now the second biggest selling newspaper in the UK after The Sun. Since its initial release it has remained popularity and has over 100 million unique visitors on their website every month. The Daily Mail also features news stories local and worldwide covering a range of topics such as sports, celebrity news and Travel.

My second chosen website is Factor-Tech, Factor-Tech is a science and tech online magazine which publishes information and news on recent events all things tech and science. On the website large categories such as space, future cities, robots and wearables are present on the main menu visible at the top of the pages.

Two example stories:

The full story copied here –

ROBOTS
ROBOTIC KITCHEN TO GIVE
EVERY HOME ACCESS TO A
PERSONAL CHEF

November 19, 2015 | Daniel Davies

Hidden away in a small office in central London is the future of food preparation: a large pair of robot arms will now take care of cooking in the home, so you don’t have to.

Once development is completed, the robo-chef, designed by Moley Robotics, will give its owners access to a downloadable menu of thousands of dishes.

The robot works by rigidly copying the actions of a human who has previously made the same meal while being filmed by 3D motion capture technology and wearing cyber gloves. This information is then placed on the Moley app, where users will be able to select recipes based on ingredients, cuisine or dietary needs.

For the demonstration, this former Masterchef winner Tim Anderson was filmed, but there’s nothing to stop Gordon Ramsey, Jamie Oliver or Tom Kerridge being imitated by the robot in future, which would give every kitchen access to a celebrity chef.

<Video image>

The prototype caused quite a furore when it was unveiled at the Consumer Electronics fair in Shanghai, so much so that potential customers had to be turned away, disappointed, while its designers prepare it for commercial release at the end of 2017.

The founder of Moley Robotics Mark Oleynik does eventually see the product being available to a mass market and would be happy to see the product in kitchens across the globe.

“We’re not making kitchens out of diamonds and covered in gold,” says Oleynik. “We are focused on making a mass-market product.”

For this to be the case the cost of the robot kitchen would have to fall dramatically. Currently the robot is expected to cost $75,000 at launch.

However, Oleynik does believe the cost will drop dramatically in a relatively short period of time.”A regular mid-level kitchen costs £20,000, for the whole kitchen, this level of cost is achievable in four to five years time,” he says.

But Oleynik isn’t convinced the price will drop much beyond that point. He says: “We’re not competing with Ikea,” and cites the differences in mobile phone technology as a way of illustrating his point. “You can use a simple telephone for £50 but it has no functionality. We’re trying to strike a balance between price and functionality.”

Oleynik explains that the robot is “not replacing people, it replaces boring operations”. The robo-kitchen’s creator sees it as a tool to combat the urge to eat ready meals, takeaways and a fast-food diet, all of which can have a detrimental effect on people’s health.

He doesn’t believe it will take over from the human chef. In fact, he argues that the device boosts competition as anyone will be able to upload their cooking to the platform.


If the robo-chef were to be seen in professional kitchens then the humanoid hands, which are such a feature of the machine’s design, may be excluded or at least sped up. Head of engineering David Walsh explains: “Right now it’s entertaining in a commercial kitchen, but they wouldn’t need that entertainment factor [in a professional kitchen].”

For the moment, though, the team aren’t concerned with developing for restaurants; they’re working on adding as much functionality as possible for the domestic market, so eventually the machine will be able to clean itself and chose between items which haven’t been laid out in a set pattern.

Once this functionality is included, and the price drops, we may see the robo-kitchen in homes round the world, but as Walsh says: “At the minute it cooks for me, but it’s easier to just get a sandwich.”

--Article ends here--

How did you find this story?

I found this story by looking on the “Robots” section of http://factor-tech.com/ after scrolling down through the stories for something interesting. The article has its own link which is http://factor-tech.com/robotics/20694-robotic-kitchen-to-give-every-home-access-to-a-personal-chef/.

What grabbed your interest?

What first initially caught my eye was the headline of the article, “Robotic kitchen to give every home access to a personal chef”. Technological advances are always being made and this is one that’s been at the top of people thought when they imagine advanced robots able to complete actions and do tasks. For example, take a second to think about the headline written, your own personal chef?! Sounds pretty amazing to me.

After reading into the article further the second paragraph states “Once development is completed, the robo-chef, designed by Moley Robotics, will give its owners access to a downloadable menu of thousands of dishes.” This makes the headline so much better and backs it up well, as well as gives a good insight into what to expect. Not only would this be your own personal chef but it’d also be able to have access to a downloadable menu of which contains thousands of dishes. This along caught my attention and drew me in to find out more.

How many pictures were used with the story?
One picture was used in the article; this image helps provide a visual reference to what’s been written in the article as well as acts as an aid for viewers who are unable to play the video also placed on the article a little above it. The image features one of the robotic arms pouring the contents of a glass beaker into a pot as the pot is being heating. This image also displays the fact that the robot actually works and is capable of completely functions needed to create a meal when all ingredients are laid out. Though just one still image is not enough proof of this, the video featured shows this off and proves that the robot is capable of not only adding ingredients to the pot but also stirring the butter and ingredients added.

The image used –



Is the copy written in a way to get the attention of the reader?

This article is written in such a way that it grabs the attention of the reader right now the start. As shown earlier, in the second paragraph, the headline of the article is expanded on and given more of an insight to what is meant by a personal chef, its also shows off what its capable of making the reader more interested and seem as if its development is a lot closer to completion than it may be. People who are interested in tech news and robots will find this interesting because generally this sort of audience want aid in every day tasks and monotonous and boring tasks such as preparing a meal.

The article then goes on to explain how “The robot works by rigidly copying the actions of a human who has previously made the same meal while being filmed by 3D motion capture technology and wearing cyber gloves.” Motion capture technology is another big topic in the tech world but is nothing new in recent years but it does give an idea to deeper thinker of if these hands can perform actions done using cyber gloves, inputting different actions such as brushing your teeth for instance could be possible and in the future we may even have robots brushing our teeth for us.

Our fourth paragraph opens with the following few words, “For the demonstration, this former Masterchef winner Tim Anderson…” The reason why this stands out and is attention grabbing is because its something we can relate to; Master Chef. Master Chef is a popular televisions show in which competitors show off their culinary skills to impress a set of judges. Since its launch, the show now has many international versions spanning from Asia to Brazil and the western side of the world. Its relatable because the show is shown on prime time television and is also watched worldwide by families. This beginning line also gives credibility, the show and its winners are very respectable people in the world of cooking.

Now the article turns to a video, where the robot demonstrates what its capable of. The video keeps the viewer interested because it adds a moving image element to it and provides further evidence to what the article is about. All skepticisms are debunked and the proof of the robot’s capabilities are shown.

The article then goes on to explore the viewers of people who have seen the robot in action as well as the thoughts of the creators as well as what they want the direction of the robot to be. This robot “was unveiled at the Consumer Electronics fair in Shanghai…” and caused so much of an uproar. “…so much so that potential customers had to be turned away, disappointed, while its designers prepare it for commercial release at the end of 2017.”

A change in the article is now made and it takes a different tone, the exciting and hype building content is over and the rest of the article features statistics and statements from the creators. This doesn’t appeal to everyone but to the interested reader hoping to purchase one of these from what’s been written above in the article they are once again enticed as figures such as “$75,00” and “£20,000” stand out and draw the readers attention to them.

Thoughts of the creator are expressed and written in the beginning of the next 3 paragraphs, explaining key information such as the cost of the product becoming increasingly cheaper as time goes on, how they’re trying to strike a balance between price and functionality and also how the robot wont replace people but replace boring operations found when working in the profession as a chef.

The article ends strong recapping and going over what has been said earlier, as well as providing some additional information about its future. It ends the subject on an exciting note and one that allows the viewer to think about the robot in perspective. Creator Mark Oleynik says “…eventually the machine will be able to clean itself and chose between items which haven’t been laid out in a set pattern.” Giving an inside view to its future and the article finishes on a short summary of the entire article and the exciting future for this product.

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